Loyalty Lab: Advice & Execution
Loyalty Lab can offer its clients a total loyalty marketing concept, with a range of services covering both advice and execution. We organise a loyalty programme according to a unique set of procedures, consistently following the various steps below. The entire project is carried out in close collaboration with the client.
Strategy development: The first step involves bringing together all the available visions, ambitions, frameworks, knowledge and processes. This is done on the basis of four core models. The results will serve as a starting point for the loyalty marketing strategy.
Concept design: We subsequently create a strong foundation by filling in the details of the customer models, data models, technical infrastructure, contact programmes and working processes.
Implementation of the design: The technical infrastructure is constructed and arranged. The various data are actually imported and compiled through a process of standardisation, selection and validation. We subsequently create dashboards for reporting purposes and write the contact programmes and the introduction and instructions for the client’s internal and/or external organisation.
Execution: The management and execution of the entire process: reporting, advising, redefining and where necessary expanding the loyalty programme.
It’s good to know that Loyalty Lab works with flexible service levels throughout the entire process. The intensity of our provision of services is related to the availability of knowledge, staff and infrastructure at the client’s organisation.