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How Loyal is your customer? Inspiration for Loyalty in the marketing mix
This was the title of an afternoon seminar organised by TNT Post and Loyalty Lab on 17 April, 2007 for various marketing professionals and entrepreneurs.
The event, which centred on sharing inspiration and knowledge with colleagues, was well-attended and highly appreciated by those present. The programme included presentations showcasing current insights and practical examples and round-table conversations with members of the profession, as well as offering tools that the participants could apply directly in practice.
The following people held presentations:
Theo van Aalst, Marketing & Communication Manager, TNT Post: Kick-off;
Peter Joziasse, TNT Post: DM in combination with other direct and indirect media;
Maarten Roeterink, Loyalty Lab partner: A blueprint for success in B2B and B2C loyalty marketing;
Egbert-Jan van Bel, Instructor, Author of Event Driven Marketing Strategist at Pleon: Shitty Customers… And the customer as a necessary evil…
Theo van Aalst, Marketing & Communication Manager at TNT Post provides the kick-off for the afternoon.
Maarten Roeterink, Strategy Director at Loyalty Lab.
In between presentations, the participants engaged in group discussions on the basis of various propositions regarding loyalty marketing.
