Client retention/attrition analysis

Client retention and attrition analysis concerns the loss of clients in an entrepreneur’s client database. Targeted marketing activities can be implemented based on this information.

analyse-inuit

Insight into:

  • New clients in the store + number of orders from these new clients + number of unique new clients.
  • Orders from existing clients.
  • Which client profiles visit the store and make a purchase?
  • Order values.
  • Product categories.
  • Which clients are ‘sleeping’.
  • Comparisons/trends of recent months.

Objective? An insight into traffic and orders from new and existing clients.
Frequency? A summary every two months.

Analyses & reports

 
analyse-rfm

Client value analysis

analyse-loymeting

Client loyalty evaluation

analyse-rapportage

Response reports

analyse-mosaic

Client profile analysis

  • Sandra Christiaansen
    Sandra Christiaansen Commercial director

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