Client retention/attrition analysis
Client retention and attrition analysis concerns the loss of clients in an entrepreneur’s client database. Targeted marketing activities can be implemented based on this information.
- New clients in the store + number of orders from these new clients + number of unique new clients.
- Orders from existing clients.
- Which client profiles visit the store and make a purchase?
- Order values.
- Product categories.
- Which clients are ‘sleeping’.
- Comparisons/trends of recent months.
Objective? An insight into traffic and orders from new and existing clients.
Frequency? A summary every two months.