Client value analysis

Clients are categorised according to recency of purchase for the client value analysis (RFM: recency, frequency, monetary value).

analyse-rfm

We evaluate how often a client has made a purchase within a specific period and how much the client spent. The outcome provides an insight into the client’s value over an 8-year period.

Recency: when did the client last make a purchase?
Frequency: how often are purchases made?
Monetary: how much did the client spend?

Objective? To ascertain the value of clients in order to make effective marketing choices.

Analyses & reports

 
analyse-rfm

Client retention and attrition analysis

analyse-loymeting

Client loyalty evaluation

analyse-rapportage

Response reports

analyse-mosaic

Client profile analysis

  • Sandra Christiaansen
    Sandra Christiaansen Commercial director

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