Consumer loyalty programme

  • An advanced programme for targeted communication with your clients.
  • Structured and purposeful communications that help you optimise and increase the value of your existing client database.
  • Effective use of your marketing euros.
  • Costs: for every euro you invest, you earn at least 3x back.
  • Benefit: the average response to a direct mailing is between 4% and 18%.
  • Sources: the programme prevents duplication and checks whether people have moved home or passed away.
  • Support: in addition to commercial and technical support, we can also help you create campaign materials.

Loyal clients spend more, visit more frequently and cost you less.

Each product, every service has a life cycle; a sequence of key moments. A new product is purchased, you do aftersales, the product ages and may require a service to subsequently be superseded by technical innovations or a trendier version. These are clearly defined opportunities to entice your clients, and opportunities for upselling and cross-selling. The crux is to align client communications and marketing to the needs of the moment as well as possible. Link the loyalty programme to your client database and realise there is no communication more powerful. You communicate at precisely the moment the client needs something extra. That is the crux of our loyalty programme.

What do you need to do yourself?

In close collaboration with you, we map the life cycles of your products and/or services. We program these into our system. That produces a number of natural touchpoints with the client. You select a choice from the options we offer and together, we identify the essential calls–to–action. Ultimately, you yourself remain in control of the programme.

What does the programme do?

We establish a connection with your store automation system. Before we make a monthly selection, we check the list of selected clients, remove any duplicates and cleanse the database. The system generates resources at the appropriate junctures: a mailing or email as desired. The dashboard provides daily insight into the results of the programme.

The objective of the programme is to highlight an extra service, to generate additional footfall and encourage a repeat purchase. This way, the lifetime of the product is shortened and loyalty increased.

What does it deliver?
  1. Average conversion (= buying response) is between 4% and 18%.
  2. An insight into client satisfaction (survey results) via the dashboard.
  3. The average income per mailing is € 25.-.
  4. Client loyalty increases.
  5. Continual control and enrichment of your client data.



Prospective client programme


Retention programme

  • Sandra Christiaansen
    Sandra Christiaansen Commercial director

We would be delighted to discuss the options with you.
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Elke euro die u investeert, verdient u minimaal 2x terug.


De gemiddelde respons op een Direct Mail stijgt tot boven de 5% (gemiddeld 2 tot 3%).


Het programma ontdubbelt, controleert of personen zijn verhuist of overleden.


Naast commercieel en technische ondersteuning kunnen wij ook helpen bij de creatie van u DM’s, EM’s en andere communicatie.


Hoe we dat eerder hebben toegepast

Zonder dit programma is het voor mij als kleine zelfstandige onmogelijk om allemaal zelf bij te houden en te doen. Verhoef, De Pedaleur

Bent u geïnteresseerd in een demo van één van onze producten, neem dan vrijblijvend contact op met één van onze accountmanagers.

Download onze brochure over het klantcontactprogramma.