Thanks to data analysis, we know which clients have not visited the store for a service or to make a repeat purchase for a long time. These clients are familiar with your business, they have just ‘forgotten’ about you. We can ‘reactivate’ these clients by means of a smartly structured programme. We approach these ‘sleeping’ clients with a specific message with an appropriate call-to-action during a specific period. Naturally, the objective is to turn these sleeping clients back into active clients!