An effective step-by-step plan will produce the best results for your business.
Our strategy can be divided into six steps. The first steps are to link the data and analyse it. We then develop a plan together for implementing the right marketing activities for the right target groups. After translating this into communication tools, we analyse and evaluate the results together and use the information to improve campaigns.
1. Data connection
2. Database analysis
3. Annual marketing plan
5. Analyses & reports
6. Evaluation & fine-tuning
Stap 1: Data connection
A data connection with your store automation system is essential for deploying the right marketing activities!
Your store automation system contains information about your clients and their spending habits. We create a connection to your store automation system to access this data and examine the relevant information for marketing purposes. We can only establish this connection after approval and signing of a contract between you and Loyalty Lab. This contract has been formulated in accordance with the General Data Protection Regulation(GDPR).
The data is then retrieved and processed periodically. All communications between your store automation system and our database take place via a secure connection.
We do not send any information back to your store automation system. We list all data enrichment gains (such as change of addressand cleansing information) on your personal dashboard so that you can make the amendments to your database yourself after verification. This way, you always retain control of your database.
Step 2: Database analysis
Your client database is worth its weight in gold!
Who are your clients? Where do your clients live? What is their client value? How often do clients return? We can answer all these questions with a thorough analysis of your database. We can use the outcomes of the analysis to ascertain where quick-wins can be achieved and which marketing communication tools we can use to achieve increased turnover in the short and medium term.
Step 3: Marketing plan
Personalised annual marketing plan
Developing a good plan starts with setting objectives. If you want your business to grow, we first look at where this growth needs to come from. Want to recruit new clients? Increase the frequency of visits from existing clients? Increase spending? We then look at what marketing activities we can implement to achieve those objectives (and for what budget). The advantage is that you as an entrepreneur know what marketing activities will be used, what objectives need to be achieved and for what investment, all based on a plan and smart use of the database. Our goal is to unburden you!
Step 4: Execution
Yes, appearance does matter!
Whether it concerns campaigns (both offline and online), a new house style, building a website, mystery shopping, or an appealing logo: we possess all the necessary expertise to develop it. Our collaboration with the designers and creatives at The Other Side of the Moon has already produced many a success in various sectors.
Step 5: Analyses and reports
Knowledge is power
We evaluate the results of all initiatives undertaken by the entrepreneur. These are reported back to the entrepreneur with the benchmark data – if available. These are the response reports. The benefit to you as an entrepreneur is that you always have an insight into the costs and benefits of the marketing initiative employed (in other words: did you recoup your investment?).
The standard reports can be found on the entrepreneur’s personal dashboard.
Step 6: Evaluation and fine-tuning
Once the objectives have been set, the campaigns implemented and executed, the analyses completed and discussed, it is time for evaluation. Because we control as many aspects as possible, we can critically assess whether the objectives have been achieved. Where necessary, we can amend selections and re-design, fine-tune and adjust creations where necessary.